The rise of the internet has changed the way local businesses work as online presence has become a crucial aspect. The business should pop up in local searches to attract active leads who are searching for someone like you. So how can you make that happen? Just as local advertising increases foot traffic, SEO (Search Engine Optimization) increases web traffic. Backlinko states that 46% of people search on Google for a local business/service. This points to a tremendous loss in potential sales if you are not showing up on the local search engines. Many companies offer SEO services to improve this aspect. Today, we cover what to keep in mind when brainstorming an SEO strategy for your local business. Listing in Directories An online directory holds the information of many businesses and gives it to the person searching for it. Listing your business here is the first step to getting your name out in the locality. Google My Business, Yelp, Facebook, etc. are a few evergreen director...