The rise of the internet has changed the way local businesses work as online presence has become a crucial aspect. The business should pop up in local searches to attract active leads who are searching for someone like you. So how can you make that happen?
Just as local advertising increases foot traffic, SEO (Search Engine Optimization) increases web traffic. Backlinko states that 46% of people search on Google for a local business/service. This points to a tremendous loss in potential sales if you are not showing up on the local search engines.
Many companies offer SEO services to improve this aspect. Today, we cover what to keep in mind when brainstorming an SEO strategy for your local business.
Listing in Directories
An online directory holds the information of many businesses and gives it to the person searching for it. Listing your business here is the first step to getting your name out in the locality.
Google My Business, Yelp, Facebook, etc. are a few evergreen directories. It’s noted that 92% of searches that have the name of a city in it have a yelp page in its top 5 results.
List your business in established directories but keep the information the same everywhere to avoid confusion. Along with the contact information, write an appropriate description and link it back to your website.
Focused Content
SEO becomes easier if you have content that the customer needs. An amateur mistake is creating general content. The problem with that? Too many similar information sources make it tough for your piece to come up on top. Instead, dig deeper until you unlock a niche that is unique to your locality.
For instance, imagine there’s a hair salon in a town with a hard water supply.
Don’t write on- Best Ways to Treat Hair to Get an Amazing Look
Write on- Top 5 Ways to Treat Hair to Negate the Effect of Hard Water
The difference is in researching keywords. The latter example uses keywords that would be popular in that town. An SEO-friendly post has a perfect blend of short-tail and long-tail keywords, sprinkled in the right density. This focused approach could increase the chance of ranking on the first page.
Audit & Changes
SEO Audits determine the strengths and weaknesses of your online presence in an area. It summarises your website’s health with detailed reports on its issues. If it is home to a multitude of these problems, you will lose users as fast as they come.
Here are some common issues and a couple of ways to fix them.
Slow Page Loading Speed-
Clean up the CSS, HTML and JavaScript code by removing unnecessary elements. Want to know more? Here’s how to make your web source code well optimized for SEO.
Uninstall or replace plugins that are increasing the time to load the page.
Broken Links-
Check for typos or use redirects to fix any broken links.
If you can’t solve it, delete it completely.
Duplicate Content-
Placing a canonical tag in the meta description redirects search engine bots to the original content (linked inside the tag).
Use the NoIndex tag to avoid indexation by the search engine bots.
The Importance of CTA
Always try to include CTA (Call to Action) buttons on your website. Placing them meticulously at the right places catches the user’s attention. The button triggers actions like downloading a brochure, availing of discounts, subscribing to your email list, etc. The perfect way to use it for a local business is by adding a ‘Visit Now’ CTA button that opens the navigation app with your shop as the destination.
You can also use it to build a stream of positive reviews. Add a button after every successful purchase, asking them to rate their experience with you or write a quick review. Oberlo states that 79% of buyers trust the online reviews they see.
With SEO analytics, tag the pages with the most visits (apart from the landing page) and equip them with the right CTA buttons to boost engagement.
Dive into Analytics
Analytics gives access to the traffic that visits your landing page. You can track the number of clicks each piece of content receives. Using this information, tweak the website by adding similar ones that received high levels of interaction.
With Analytics Overview, you can see valuable data like bounce rates, conversions and time spent by users on each page.
AMP (Accelerated Mobile Pages) Tracking enables you to look at the data of users who visit your website from their mobile phones. This is important as most of the local searches would be on the go from smartphones. The code takes some work to set up but once in place, can give reports from only AMP pages.
Conclusion
Our team here at Tech9logy Creators specializes in SEO services. We can help you put your local business on the map!
What are you waiting for? Contact us and let us know your requirements.
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