When businesses try to make an online presence, they are bombarded by options that claim to be the best for them. One way to avoid this confusion is by betting on Shopify.
What is Shopify?
Shopify is an eCommerce platform that helps anyone set up an online store and sell their products with no technical know-how to code.
You can use it to make websites that are visually appealing to your customers. It offers a complete solution including hosting, security, SEO and marketing tools.
Now that you know what it is, let’s see how you can set it up and some of the best practices to make a fortune.
Setting Up the Store
Create an Account
Start your journey by making an account on Shopify. Browse their plans and choose the one that matches your business’ needs.
The basic plan starts from $29/per month with basic and limited features. If you want more, you can opt for the Shopify or Advanced Shopify plans priced at $79/per month and $299/per month, respectively. You can change your plan as your business grows. Fill in your personal and business information, billing details, etc. and you’re good to go.
Choose Your Look
From the admin page, go to themes and select from tons of free/paid themes.
Choose the ones that best describe your business. You can tweak it further with the help of a Shopify development company.
Add Products
Kickstart your online marketplace with the ability to add, modify and delete items with the click of a button.
You can add your products one by one or as a bulk upload. Customize the layout of your theme to ensure that your best products stand out.
Add Payment Methods
Now that your online marketplace is ready, your target should be to make purchasing as easy as possible.
Add secure payment methods to the checkout page. Try to offer multiple options to your customers to reduce the cart abandonment rate.
Practices to Make a Fortune
A Clean Landing Page
A rookie mistake is not knowing what to prioritize. Without that, businesses tend to overload the landing page with information, products, and deals. This produces the opposite of the desired result as customers see this as confusing and leave.
Prioritize a few things that you wish to display on the landing page. This clean design welcomes the customers deeper into the website.
Easy to Navigate
An excellent website flows from one element to the next, taking your client on a pleasant journey till they check out.
Make it easy to switch between pages and products. Reduce the number of clicks to reach the results by grouping pages under a tab or merging small and similar pages. Avoid showing the cart each time the customer adds something, instead show a count of the number of items in the cart.
Categorize Products
While this technically comes under navigation, its importance meant it deserved a separate point.
Putting the products into categories and sub-categories makes it easier to search for them. It also makes Shopify’s job simpler because of the added layer of information.
Implement Filters
All these functionalities go hand-in-hand. With easy navigation and categorization, the missing element is a filter.
Filters help your customers refine their searches to shortlist the exact products they are looking for.
Conclusion
There are many tips and tricks to ensure that your online shop gets the success it deserves. However, it’s not always smooth sailings. There is no formula for success, which means you will have to keep on changing your online store to achieve your targets.
If you feel this is too much for you to handle, hire a good Shopify development company like Tech9logy Creators. Our team of experts will help you design unique process channels and perform customizations to suit your requirements.
Contact us to know more.
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